10. What are you frightened of?For most people, it is a loss of safety. Nowhere is this more apparent than in the popularity in recent years of Doorbell Cameras. Although few like to consider it, material objects seeming so important in one’s own life, upon death simply become trash for someone else to deal with. A message we hear again and again through marketing and news stories is of course during life another person must want to steal property from you, those objects one is having delivered when one is not home will definitely be taken by a bad person. More than anything, the latter is especially contemporarily relevant with the rise of online purchasing and shipping of products. As an aside, this may easily be mitigated by shopping locally. The convenience of online shopping can either be seen as a cementing of globalization which believe it or not may be a good thing or it may be viewed as the destruction of the local community jobs lost from the closure of small local retail outlets who can in no way compete with the pricing of larger companies who are able to buy products in vast quantities for resale. Remember what Walmart did to local communities?This shift of stability offered the perfect opening for products whose sole purpose was to alleviate fear and support the illusion of control. This isn’t the first time a product has been marketed for the sole purpose of assuaging fear, and it won’t be the last. Fear of loss of comfort and protection is one of those conditions hard wired into us as a species.