Amazon’s promotional videos show people lurking around homes, and the company recently posted a job opening for a managing news editor to “deliver breaking crime news alerts to our neighbors. ”“Amazon is profiting off of fear,” said Chris Gilliard, an English professor at Michigan’s Macomb Community College and a prominent critic of Ring and other technology that he says can reinforce race barriers. Part of the strategy seems to be selling the cameras “where the fear of crime is more real than the actual existence of crime. ”Ring would not disclose the number of communities with such partnerships. Sharing video is always voluntary and privacy is protected, according to the company and police. “There is nothing required of homeowners who participate in the subsidies, and their identity and data remain private,” spokeswoman Brigid Gorham said. She said customers can control who views their footage, and no personally identifiable information is shared with police without a user’s consent. Realistically, though, if police want video for an investigation, they can seek a search warrant. Tech industry analyst Carolina Milanesi said engaging with police and offering incentives is a “very smart move by Ring” and a missed opportunity for competitors, including Google’s Nest and smaller companies such as Arlo Technologies and SimpliSafe. But a staff attorney at the American Civil Liberties Union of Southern California called the system “an unmitigated disaster” for the privacy of many neighborhoods. In one case, a doorbell camera caught footage of four burglary suspects trying to enter a residence.